Does the future have a label?

21 Jul 2008 | Author: Zara Maung, editor

Not all products have eco-labelling, and consumers say they don’t make sense anyway. We investigate the problems with carbon tags and ask if the right message is getting across

What was the first thing your company did when it started to cut its carbon emissions? Adjust its transport scheme? Educate employees about energy wasting? Look into greener building practices? Or confiscate air-freighted green beans from the office canteen?

This last option may seem absurd, but supermarket customers, hit with eco-labels on air-freighted food since last year, could be forgiven for thinking that flying beans into the UK is one of our biggest carbon-wasting activities.

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