Here is a great link from today's Wallstreet Journal that speaks to the challenges of public perception in presenting your organization as carbon neutral. The jest is that for any claim of carbon neutrality the scope of what is being measure is very important to articulate, as most emission are represented in the supply chain and often beyond what most organization report on.
As many of you are aware, I am part of group engaged in a two-year development process of the GHG Protocols Scope 3 emissions standard which is looking specifically at the supply chain emissions. My specific team in looking at the 'what' is to be included when one is looking at measuring their organization's supply chain.
One solution is a carbon label which is a more complete look at the environmental impact that an organizations goods and services generate through the life cycle of production. The scope of measurement looks at the emission from seed to shelf. The new draft of the PAS 2050 looks at end-uses of the product as well, but on the same side doesn't include the agriculture measurement of till or no-till.
Yes, it is the wild west of carbon out there - 2009 will help to further shape the methods and measurements, but until the public feels confident with what they are being told - there will still be the critics. Think of the early days of nutritional labels and what they went through to get to where they are today.
Have a great 2009!!
r.
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