By Tilde Herrera, ClimateBiz
Published September 23, 2008
CHICAGO, Ill. -- Jacob Madsen likes the tell an anecdote to illustrate the challenges posed by product carbon labels.
He once showed a bag of potato chips to a bartender at the airport while traveling. The bag included a label: 72 grams of carbon, it read. What did the bartender think it meant?
"'I know carbon is not good for me,'" she told Madsen. "'I shouldn't have too much in my body.'"
Madsen, a senior consultant at environmental consulting firm ERM, took part in a panel discussion Monday exploring the ups and downs of carbon labeling at the Corporate Climate Response conference in Chicago. It's an evolving practice with pitfalls and the expense of accurately measuring product carbon footprints across supply chains that can span continents.
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